M Shop has rocked out a NYC boutique, are E-commerce website owners; produce tons of Fashion Shows & Special Events for designers, retailers, and corporations nationwide; are a Public Relations Firm; are Fashion Consultants; have their own successful line (LaMa); and have dressed everyone on the A-List including Mary J Blige, Lenny Kravitz, Pharell, Angelina Jolie, Jessica Simpson, Aerosmith, Jada Pinkett-Smith and the Dixie Chicks.

They have been seen spitting fashion tips and trend spotting on MTV, VH1, Oprah's Oxygen Network, Full Frontal Fashion, Fox's Ambush Makeover, The Early Show, The Today Show, and every funky fashion magazine out there. And they do it themselves, without any press person working for them.

In addition to the most informative workshops around, we currently teach classes at Parsons The New School For Design in NYC, and have a marketing partnership with 24/Seven, the Fashion Industry's leading job placement agency. We do Manufacturing and Production Consulting (with over 23 years of fashion manufacturing and production experience collectively in the NYC Garment District) and have written the guide booklet "HOW TO MANUFACTURE/PRODUCE YOUR DESIGNS," available now by clicking here.

You will learn:

1. Publicity/PR-

What is PR? How to become your own Publicist/ PR person, why press is so important, and the difference between PR press and advertising.

What is a Press Release and how to create them, with examples and the reason they are needed. How to make your business sound exciting even though you've just started it. Press outreach in detail, Press kits, what to include and what not to. How to form your own press campaign and time lines for execution.

How to pitch stories and features to editors to get editorial coverage on your product. Learn how publications' time lines work to get Holiday and yearly features, and how to come up with story pitches that are "press worthy". How to get magazine write ups on you, your product, and your company. And how to form lasting relationships with editors, so you continue to get press.

What works and what does not. Design your business to be a press magnet. The importance of celebrities wearing your product or supporting your company, and how to target them.

How to find out who to PR to, how to network, the art of getting your point across, cold calls with drilling exercises, and tons more.

***Please bring any of the press materials you have been using so that we can break down their market effectiveness during the class.

This 2 1/2 hour workshop is hands on and will give you the knowledge you need to become your own PR person and start getting the press you need, and the press your product deserves. It will teach you how to take your business to the next level and become a press maven. A question and answer period will follow so that you can get your personal questions answered. Also a list of top 10 press and marketing mistakes people make. And why confidence in your product is so important for getting press.

It will be a fun place to network, meet, and learn. And includes invaluable information, and a press resource guide. All major credit cards are accepted as well as money orders. You must reserve your spot immediately to ensure participation. Space is limited and fills up fast. Register right here online. Or contact: workshops@mshopnyc.com or (718) 501-1349 / (212) 260-7217 for registration form & further details.

Copyright 2007 by MShop