How To Start Your Fashion Company
(Clothing + Accessories Lines)
Learn what you need to start your business from Experts who, unlike many teachers on the subject of fashion, actually DO what they teach!
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M Shop NYC began as an uber trendy downtown NYC boutique that dressed countless A-listers including Mary J Blige, Shakira, L’il Kim, Lenny Kravitz, Pharell, and the Dixie Chicks to name a few, and has since morphed into an E-commerce website that in addition to the most informative workshops around, provides Fashion Business Start-up, Marketing, and Manufacturing Consulting; produces tons of Fashion Shows & Special Events for designers, retailers, and corporations nationwide; includes a Public Relations division ; we also design our own successful M Shop line, so we are able to impart FIRST HAND knowledge on how to go from a mere idea in your head to actually selling your line in the hippest shops around!
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We have been seen spitting fashion tips and trend spotting on Full Frontal Fashion, Fox's Ambush Makeover, The Today Show, and most major fashion magazines out there. And we do it ourselves, without any press person working for us. We have a marketing partnership with 24/Seven, the Fashion Industry's leading job placement agency; teach at Parsons The New School For Design, and even boast our own online Art Gallery which supports new talent.
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We conduct a separate How To Manufacture/Mass Produce Your Clothing + Accessories Lines Workshop that you’ll need to mass produce your line once it’s designed. As we are Manufacturing and Production Specialists with over 20 years of experience in the NYC Garment District and have written the guide booklet "HOW TO MANUFACTURE/PRODUCE YOUR DESIGNS," available now by clicking here. We've also comprised the directory NYC Manufacturing Resources from A-Z which lists 100's of factories, fabric & trim resources, pattern makers, sample makers, etc. click here for details.
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For information on the instructors' background click here.
You will learn (as it pertains to today's new economy)--
1. Business Aspects-
How to start, structure, and form a working business plan & about start-up costs, various options for your company structure, the proper licenses, tax permits, or registrations you will need. Learn how to pick & register your business name. Learn how to get loans, financing, or grants, do's & don'ts of using your own money, and our very own specialty of creative methods for raising capital to fund your business (which is much needed right now).
2. Developing, Producing, and Sourcing your Clothing and Accessories Line-
Learn EVERYTHING about how the process of designing a line works. How to get your ideas out of your head, even if you can't sketch or sew, and made into an actual collection; whether it's shoes, clothing, or accessories. Getting samples and patterns made, graded, and the fundamentals. Find out how to source and secure fabric and trims, and to create development sheets. Learn the importance of timing and being able to deliver your products, spotting trends, and building a viable collection that retail buyers want to have in their stores. Learn all of the options for selling your line, including trade shows, showrooms, sales reps, and tons more!
3. Marketing and Brand Identity-
You'll get insider information on conducting market research which is imperative to the success of your business, the importance of branding, using graphic representations such as logos to build a strong company image and identity. When, why, & how to trademark. Learn how to structure your pricing. Once you have that - how to target the right market based on the line you create to get your customers' attention and generate sales.
* We've added a 1/2 hour to this workshop to provide you with more insight to get your business underway! This now 2 1/2 hour workshop is very thorough and intense, but is a fun place to network, meet, and learn. You will gain knowledge on ALL aspects of starting a fashion line. In fact, you are NOT likely to find all of this information in any one place. This workshop provides invaluable consolidated information based on First Hand experience which makes applying it extremely approachable. A question and answer period will follow so that you get your personal questions answered. In addition, all registrants will receive access to our Fashion Newsletters and a very thorough Resource Guide that includes tons of resources you’ll need along the way.
NO recording devices permitted. *Any other use of the workshops, including for reproduction purposes, modification, distribution or republication, without the prior express written permission of M Shop NYC is strictly prohibited.
Reserve your spot now, as space is limited and fills up quickly. Payment is required in advance to guarantee your seat is held. All major credit cards, PayPal, as well as money orders are accepted. Register right here online. Or contact: workshops@mshopnyc.com or call (718) 501-1349 to place your order over the phone, or for more information. |