HOW TO DO PR + MARKETING + GAIN EXPOSURE DVD

HOW TO DO PR + MARKETING + GAIN EXPOSURE DVD

50.00 225.00

Available: In Person $225, Online Link $225, & DVD $50. 


We began as a fierce downtown NYC boutique that dressed countless A-listers. We have our own PR team; which enables us to impart FIRST HAND expertise on how to get write-ups and make yours or your client's business a press magnet!

Click here for the instructor's background.

This 14 year old ALWAYS current workshop is relevant to ANY industry, not just fashion & teaches:

The benefits of Write-ups:
1. What PR is today
2. How to maximize exposure
3. Leveraging write-ups for sales
4. Best mags/blogs/influencers to target
5. Write-ups vs advertising

How to get Write ups:
1. Reaching relevant editors & influencers
2. Press release writing/pitching
3. Leveraging Fashion Stylists
4. Press campaign implementation
5. Creating dynamic promo 

Press Outreach
1. Building a power press list
2. Cold calling & networking
3. Publicists' job & fees
4. Editorial calendar & timelines
5. Leveraging social media

Spin Techniques
1. Attracting editors, celebs, influencers
2. Developing press worthy angles
3. Aligning with charities & events
4. Elevator pitching & sound bites

M SHOP Copyright. 

SEE VIDEO DESCRIPTION

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