HARLEM FASHION WEEK
Michelle Alleyne, a professor at Parsons School of Fashion and founder of fashion consultancy M Shop NYC, said celebrity fashion brands fail so often because the stars don't put in the effort to learn what their customers want to wear. All celebrity brands are hyped hard for launch, but maintaining that momentum, and keeping shoppers interested in the goods that eventually hit the racks, is the arduous part. Though celebrity brands start with gobs of free marketing and exposure, sales are determined by the fashion items themselves, not the name stamped on them, Alleyne said.
"That huge body of text under ‘Brand’ is not a good look," says Michelle Alleyne, fashion marketing professor at Parsons School of Design and founder of M Shop NYC via email. It is confusing — why are the boutiques offered on Italist Selection not listed by name? And what’s the rationale behind combining so many boutiques under the Italist Selection umbrella?“ - The Site That Brings Italian Boutiques Right to Your Computer.