MICHELLE ALLEYNE, FOUNDER
Fashion Strategist, Michelle Alleyne earned a B.S. at Howard University in Fashion Merchandising & Business Management, studied Apparel Production Management at FIT, and earned an M.S. from Parsons School of Design in Strategic Design and Management in 2015; further sharpening her skills to create solutions to fashion problems innovatively, ethically, and sustainably.
She founded M SHOP in ’98, a hip brick-and-mortar downtown NYC boutique supporting fierce emerging designers, which dressed countless A-Listers. This gave her the opportunity to design her own M SHOP label and special organic t’s to raise proceeds for her favorite charities. In ’04 the boutique morphed into the Full-Service Fashion Firm it is today, providing Workshops, Consulting, + Products to assist fashion entrepreneurs with EVERYTHING to LAUNCH their businesses from concept, product development, marketing, promotions, sourcing, manufacturing, to sales. And ELEVATE existing brands to the next level.
Michelle’s been a Professor at leading fashion universities, Parsons School of Design, and LIM College. She's Contributing Editor at Fashion Mannuscript magazine. She’s author of the booklet, “How To Manufacture/Produce Your Designs”, and created the sustainable resource directory, FashionPages.net. She's a Fashion Authority who mentors for The New School’s Impact Entrepreneurship Initiative, NSLS and is constantly invited to judge fashion designers, and lecture worldwide on Starting & Building A Fashion Company, Trend Forecasting, & Marketing.
In addition Michelle’s spent numerous years working in the NYC Garment Center; Managing Production & Manufacturing (off-shore and domestic), as Product Developer, Merchandiser, Buyer, Trim Buyer, and Import/Export Manager for major fashion brands like Macy's, Ann Taylor, and Halston to name a small few; affording her immeasurable industry knowledge from personal hands on experience. She's a Futurist, Trend Leader & Forecaster, & has even styled editorials, Millicent Shelton directed music videos, and Spike Lee directed TV commercials.